Product Spokesperson

Media is especially important to Hélène as a vehicle for relaying sound nutrition information & the healthy lifestyle message. She has appeared on television, radio & newspapers as a nutrition expert & for product information representative. For written print information, she has developed various newsletters, web letters, blogs & resources for various food companies, pharmaceutical industry & related businesses.

Hélène is involved as a media spokesperson in many venues. Some examples of her work in television, in print and on the radio include:

• 2009: Media spokesperson for Splenda, Silani Sweet Cheeses, Wyeth Consumer Health caremakers of Centrum & Caltrate
• 2009: Board of California media spokesperson & PR Representative Nutrition Expect Advisory Board
• 2008-2009: Media spokesperson for Quaker Oats and OatCuisine
• 2008: Media tour with Hamilton Beach slow cookers and eating healthy
• 2008-2007: Spokes person for Tropicana Products: across Canada morning television, newspaper and radio interviews. Sponsored by PepsiCo Gatorade, Quaker and Tropicana; Praxis PR firm.
• 2008-2007-2006-2005: Spokes person for California Almonds - Porter Novelli PR firm ; morning television, newspaper and radio interviews.
• 2008-2007: Spokes person for Florida Department of Citrus : television, newspaper and radio interviews.
• 2008 Salani Sweet Cheeses: resource person for Dairy Council meetings and press release development
• 2008 Kellogg's Canada - moderator
• 2007 - TFO: Television Franco Ontarienne: one hour interview for TV on healthy eating, cardiovascular disease, hypertension and diabetes. (in French)
• 2006 - Spokes person for Sunkist Growers and Active Healthy Kids Canada: across Canada morning television, newspaper and radio interviews. Completed a B roll for product and consumer information. MS & L Marketing, Toronto.
• The "A" Channel: nutrition at noon, interview on a monthly basis. On the spot nutrition segments, live on morning television and evening news.
• Wyeth Consumer Health Care: Centrum vitamins - spokesperson. Porter Novelli Canada, Toronto.
• Dietitians of Canada - Consulting Dietitians Network media liaison in the Ottawa area. Environics Communications, Toronto.
• CBC radio - Radio Canada - nutrition expert for radio interviews in French and English